benefits of clean beauty

In the past decade, the popularity of natural cosmetics and skin-care products has skyrocketed, as the public places more importance on wellness, choosing products that are beneficial – not harmful – to their health. ‘Clean Beauty’ is an important aspect of this.


So, what actually is clean beauty?

Clean beauty steers away from using synthetic ingredients and altogether rejects ingredients that are shown or suspected to be harmful to human health in any way.

Clean beauty avoids using artificial colors, fragrances, and preservatives – such as parabens – which have all been shown to be detrimental to health.

Sulfates, silicones, and mineral oils – such as petroleum, and petrolatum– are also a no-go, as they can negatively affect our skin’s health.

So, what are the benefits of skipping these ingredients, and embracing clean beauty products?


Clean beauty products don’t irritate the skin.

Contact dermatitis is a common problem experienced by regular makeup users, and results in itchy or red patches due to the preservatives, dyes, and fragrance used in regular makeup, and can especially irritate sensitive skin.

Clean beauty products contain none of these irritants and are far less likely to cause skin irritation. Consequently, the use of clean beauty products has a visible effect on our skin.

By using clean beauty products, you reduce your exposure to harmful chemicals.

Clean beauty products don’t contain the de-hydrating ingredients that regular cosmetics and skincare products often do – such as alcohol, menthol, peppermint, and, yet again, fragrances – which can all irritate and de-hydrate the skin, leading to dry patches and dull-looking skin. In contrast, if you ditch the harmful ingredients and instead opt to use clean beauty products, you’re likely to enjoy plumper, more hydrated, glowing skin, thanks to the lack of drying chemicals in your regular beauty routine.

Some clean beauty ingredients can actively benefit the health of your skin.

Even compared to wearing no makeup, certain natural ingredients found in clean beauty products can give your skin a little extra support to enhance its appearance and overall health.

These ingredients include avocado, jojoba, and rosehip oil, in addition to shea butter, which moisturizes and provides certain nutrients to your skin.

Moreover, plant pigments are often used to color clean makeup – and while little research has been done on the subject – it’s thought that the plant-derived vitamins, minerals, and antioxidants can benefit the skin when applied as a cosmetic.

So, if you want more hydrated, less-irritated, and glowy looking skin, consider switching to clean beauty products, to reap all the incredible benefits that they have to offer.