about

Clean Beauty

In the past decade, the popularity of natural cosmetics and skincare products has skyrocketed. As the public places more importance on wellness, consumers increasingly opt for products that benefit—not harm—their health. ‘Clean Beauty’ is an important aspect of this.

Our clean beauty products are free from any harmful ingredients such as parabens, phthalates, sulfates, silicones, and synthetic fragrances. We DO NOT test our products on animals. Cultivating a brand filled with high quality clean products is our number one priority.

A variety of brands present different interpretations of the clean beauty movement, but auraïha sticks to three simple rules:

  1. Non-toxic ingredients – research and execution in our formulas
  1. Transparent labeling – our skin absorbs up to 60% of products we apply, you need to know what you're purchasing
  1. Partnering with Environmental Working Group (EWG) verification – having third party recognition only solidifies our product quality

 

Community & Wellness

Cultivating a healthy community is an essential aspect of our brand, one that we hope to bring to our consumers and the broader beauty industry as a whole. As a community wellness brand, auraïha is adamant in supporting our customers’ wellness journeys. We encourage you to reach your goals.

At auraïha, entrepreneurship is met with an organic, holistic, and ethical approach to skincare-influenced makeup. We could not fulfill this mission without your support. Help us to continue to commit to high product standards and to fostering a non-judgmental, positive, and inclusive platform for makeup and skincare enthusiasts. 

 

Sustainability & Eco-friendliness

Sustainability and eco-friendliness lie at the heart of our packaging design and brand. As a clean beauty company, auraïha promises to provide environmentally conscientious packaging for our customers throughout every step of our supply chain. We fulfill that promise to our customers and our environment by ensuring that all packaging materials are recycled, reusable, or zero waste, and committing to a sophisticated de-inking process for corrugated surfaces. Our labeling ink is non-toxic and water-based, and adhesives such as tape are biodegradable. 

Though the hurdle of creating eco-friendly packaging proved a challenge, our commitment to sustainability forms the base of our brand identity. We will continue to grow as an eco-friendly company committed to maintaining and improving sustainable and environmentally ethical business practices.