Three pillars guide us in everything we do.


Clean Beauty

In the past decade, the popularity of natural cosmetics and skincare products has skyrocketed. As the public places more importance on wellness, consumers opt for products that benefit—not harm—their health. Clean beauty is an important aspect of this.
Our clean beauty products are free from any harmful ingredients such as parabens, phthalates, sulfates, silicones, and synthetic fragrances. We DO NOT test our products on animals. Cultivating a brand filled with high-quality, clean products is our number one priority.
Many brands interpret the clean beauty movement differently, but auraïha sticks to three simple rules:
1. Non-toxic ingredients. Research and execution in our formulas.
2. Transparent labeling. Our skin absorbs up to 60% of products we apply, you need to know what you're purchasing.
3. Partnering with Environmental Working Group (EWG) verification. Having third party recognition only solidifies our product quality.


Cultivating a healthy community is an essential aspect of our brand. Auraïha invests in our customers and their wellness journeys. We encourage you to reach your goals. 
At auraïha, we meet entrepreneurship with an organic, holistic, and ethical approach to skincare-influenced makeup. We could not fulfill this mission without your support. Help us to continue to commit to high product standards and to fostering a non-judgmental, positive, and inclusive platform. 


Sustainability and eco-friendliness lie at the heart of our packaging design and brand. We promise to provide eco-friendly packaging throughout every step of our supply chain.
How do we fulfill that promise? By ensuring that all packaing materials are
1. Recycled
2. Reusable
3. Or zero waste
For example, we commit to a sophisticated de-inking process for corrugated surfaces. Our labeling ink is also non-toxic and water-based. Adhesives such as tape are biodegradable. We will continue to grow as a company.

Let’s cultivate a healthy brand together.