Three pillars guide us in everything we do.
In the past decade, the popularity of natural cosmetics and skincare products has skyrocketed. As the public places more importance on wellness, consumers opt for products that benefit—not harm—their health. Clean beauty is an important aspect of this.
Our clean beauty products are free from any harmful ingredients such as parabens, phthalates, sulfates, silicones, and synthetic fragrances. We DO NOT test our products on animals. Cultivating a brand filled with high-quality, clean products is our number one priority.
Many brands interpret the clean beauty movement differently, but auraïha sticks to three simple rules:
1. Non-toxic ingredients. Research and execution in our formulas.
2. Transparent labeling. Our skin absorbs up to 60% of products we apply, you need to know what you're purchasing.
3. Partnering with Environmental Working Group (EWG) verification. Having third party recognition only solidifies our product quality.
At auraïha we help to foster a sense of community, which lies at the heart and soul of our brand. Supporting Spirit North allows us to give children access to sporting equipment. This organization works towards empowering Indigenous youth by providing land-based activities designed to promote and cultivate physical health and well-being. "As an avid athlete myself, I understand the power that sports have in creating strong individuals who are unshakeable both on the field and off." That's why this charity resonates so clearly.