our story

Clean beauty should be a lifestyle, not a luxury.

Our founder, Rachaelle, started her wellness journey as a consumer. disheartened by a gap in the market for affordable, natural skincare and makeup, she founded auraïha. her brand embodies the belief that everyone should have access to quality products.


our hybrid approach bridges the gap between skincare and makeup. auraïha’s products follow the “skin first” movement while enhancing your natural beauty. Rachaelle wants to foster a harmonious relationship between our formulas and your face, so that our EWG-verified products become part of your skin

Simplify your skincare with our two-product routine. Get your glow on with our glass face brightening serum. experience lasting hydration with a single spritz of our naturally luminous mist & set spray. Both products cater to all skin types for a face routine made clean and easy.

From our ingredients to our packaging, auraïha is forging a path toward a healthy and sustainable future.