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greenwashing

  • The Wonderful, Powerful Benefits of Niacinamide

    We hope this article has given you a better understanding of what niacinamide is and why we think it’s such a powerful ingredient! If you’re interested in incorporating niacinamide into your skincare routine, be sure to check out our brightening serum and night cream. Trust us—your skin will thank you!
  • The Great Skincare Debate: Face Toner vs. Liquid Exfoliant

    When it comes to skincare, there are a million different products on the market, all claiming to be the best at some aspect of cleansing, toning, or moisturizing your skin. It can be hard to keep track of what does what, and even harder to decide which products are worth your hard-earned money. Today, we're going to settle one of the great skincare debates: face toner vs. liquid exfoliant. Read on to find out which product is right for you!
  • The Importance of Brand Sustainability

    In today's business climate, sustainability is more important than ever for brands. Consumers are looking for brands that operate ethically and responsibly, and they're willing to pay more for products that align with their values. In order to stay competitive, brands must consider sustainability in all aspects of their operations. Here's a closer look at why brand sustainability matters and how it can benefit your business.
  • All About the EWG Verified Skincare Label

    Additionally, by purchasing EWG VERIFIED™ products, you're supporting companies that are committed to using safe ingredients and disclosing all information about their products clearly and honestly.