Is Skincare Just for Women? A Look at Male Grooming Trends
The skincare industry is booming, and according to the American Academy of Dermatology, it’s a trend that’s here to stay. However, many men are still hesitant to invest in their skin health. From the fear of being judged as vain or feminine, to simply not understanding how skincare works—there are a variety of reasons why men are reluctant to embrace skin health. So, what’s the truth? Are more men becoming interested in skincare, or is it an industry that only caters to women? Let’s take a closer look.
Why Men Are Hesitant About Skincare
For many men, there remains a stigma around taking care of one's skin. It may be seen as too “girly” and therefore embarrassing or even unmanly. There can also be feelings of insecurity or fear that if they start using skincare products, people will think they're vain. Additionally, many men don't know where to begin when it comes to taking care of their skin—which products should they use? How often should they use them? What ingredients should be avoided? These questions can be overwhelming for someone who has never tried any skincare before.
The Growing Interest in Men's Skincare
Despite all this hesitance, there is evidence that interest in male grooming and skincare is on the rise. According to research from Mintel Global Market Navigator, sales in the US male grooming market increased by 7% between 2016 and 2017 alone! Furthermore, there has been an increase in marketing campaigns designed specifically at targeting male audiences with messages about skin health—including facial cleansers, moisturizers and even face masks! This suggests that more and more men are beginning to understand the importance of taking care of their skin.
The Future of Male Grooming
It seems clear that more men are beginning to embrace the idea of taking care of their skin—and why shouldn't they? Skin health isn't just important for looking good; it's also important for feeling good too! Good skincare can help protect against premature aging and prevent breakouts which can cause low self-esteem and confidence issues. Ultimately, everyone should feel comfortable taking part in some form of basic skincare routine—regardless of gender! And now with plenty more brands catering specifically for male audiences (as well as helpful educational resources), there has never been a better time for guys to get involved with looking after their skin properly.
As we have seen today, despite initial hesitation around getting into skincare due to its traditionally female-dominated market place—men are increasingly becoming interested in looking after their complexion properly! With helpful resources available online as well as an increasing number of brands dedicated specifically towards males customers—there has never been a better time for guys everywhere to take charge and learn how best they can look after themselves through proper skin health routines! After all – your complexion deserves just as much love regardless of gender!
