collaborations

The name "Auraïha" is a unique blend of the words "Aura" and "Rāhā". "Aura" represents the distinctive atmosphere or quality that seems to surround and be generated by a person and signifies the radiant glow of natural beauty that each individual possesses.
"Rāhā" is a word derived from Sanskrit which means "Path" or "Journey". This signifies the journey towards embracing one's natural beauty and self-expression.
Together, "Auraïha" symbolizes the personal journey we each undertake to embrace and radiate our unique, natural beauty. It's about celebrating our individuality and expressing ourselves authentically. As for the pronunciation, it's pronounced as "Ah-rye-Ha", with a hard 'h' sound. We believe that every time you say our name, you're honoring your own personal journey towards natural beauty and self-expression.
At Auraïha, we're here to guide you on this path, offering clean beauty products that are inclusive and designed for all. Our aim is not just to sell products, but to educate and empower you to embrace your natural beauty.