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We hope this article has given you a better understanding of what niacinamide is and why we think it’s such a powerful ingredient! If you’re interested in incorporating niacinamide into your skincare routine, be sure to check out our brightening serum and night cream. Trust us—your skin will thank you!As you can see, there are plenty of reasons to consider adding a facial serum to your skincare routine—regardless of your age or skin type. If you're looking for an easy way to take your skincare game up a notch, look no further than a good quality serum!No matter what age you are, it's never too late to start taking care of your skin! A simple skincare routine of cleansing, protecting with sunscreen, and exfoliating once or twice a week can do wonders for your complexion. And don't forget the eye cream!There are many things that can strip away these natural oils, including cold weather, indoor heating, harsh cleansers, hot showers, and more. So how do you combat dryness? Below are some tips to help you get through winter without your dry skin becoming an even bigger problem.