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greenwashing

  • Is skincare too complicated?

    A complicated skincare routine isn't necessary for healthy, beautiful skin. In fact, it can often do more harm than good! Stick to the essentials and use only what you need—your skin will thank you for it! And remember, less is often more when it comes to getting beautiful, healthy skin!
  • Transparency is the New Clean

    The benefits of transparent manufacturing are clear: improved customer trust and loyalty, differentiation from competitors, and doing good in the world. As skincare brands strive to clean up their act and regain consumer trust, transparency should be at the top of their list.