our clean beauty products are free from any harmful ingredients such as parabens, phalates, sulfates, silicones, and synthetic fragrances. we also ensure there is absolutely NO ANIMAL TESTING. cultivating a brand filled with high quality clean products is our number one priority.
the clean beauty movement is interpreted in many different ways by many different companies; auraïha sticks to three simple rules:
1. non-toxic ingredients – research and execution in our formulas
2. transparent labeling – our skin absorbs up to 60% of products we apply, you need to know what you're purchasing
3. partnering with Environmental Working Group (EWG) verification – having third party recognition only solidifies our product quality