clean beauty

our clean beauty products are free from any harmful ingredients such as parabens, phalates, sulfates, silicones, and synthetic fragrances. we also ensure there is absolutely NO ANIMAL TESTING. cultivating a brand filled with high quality clean products is our number one priority.

the clean beauty movement is interpreted in many different ways by many different companies; auraïha sticks to three simple rules:

1. non-toxic ingredients – research and execution in our formulas 

2. transparent labeling – our skin absorbs up to 60% of products we apply, you need to know what you're purchasing

3. partnering with Environmental Working Group (EWG) verification – having third party recognition only solidifies our product quality